Emarketing

How can you get more visitors to your website?  What can you do to stimulate traffic?  How to convert these visitors to customers?

This is a checklist of items we consider.  Many of these you're probably doing already, and while we're not breaking any new ground here, implementing these items properly will promote your website, giving you superior ROI.

Search Engine Strategies

  • Write a Page Title

  • Write a Description META Tag

  • Include Keywords in Header Tag H1, H2, H3

  • Start First Paragraph of Body Text with a Keyword

  • Make Navigation System Search Engine Friendly

  • Develop Pages with Focus on Particular Keywords

  • Submit Webpage URL to Search Engines

  • Fine-tune with search engine positioning software

Linking Strategies

  • Submit Site to Key Directories

  • Submit Site to Industry Sites and Specialized Directories

  • Request Reciprocal Links

  • Write Articles for Others to Use in their Newsletters

  • Issue News Releases

 

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E-Mail Strategies

  • Install a "Signature" in your E-Mail Program

  • Publish an E-Mail Newsletter

  • Send Offers to Your Visitors and Customers

  • Rent targeted e-mail lists

Miscellaneous Strategies

  • Promote Your Site in Mailing Lists and News Groups

  • Announce a Contest

  • Ask Visitors to Bookmark Your Site

  • Exchange Ads with Complementary Businesses

  • Devise Viral Marketing Promotion Techniques

 

Traditional Strategies

  • Include Your URL on Stationery, Cards and Literature

  • Promote using traditional media

  • Develop a Free Service

Paid Advertising

  • Buy a Text Ad in an E_Mail Newsletter

  • Begin an Affiliate Program

  • Purchase Pay Per Click (PPC) ads

  • List Your Products with Shopping Comparison and Auction Sites

 
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